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What determines the earnings of a copywriter. Classic copywriting preparation of advertising and presentation texts. This definition was given by David Ogilvy, the world's most famous professional in this field. Now the concept of copywriting has become somewhat broader: it also includes writing informational articles for sites and entertainment posts on social networks, however, it is commercial materials that bring the greatest profit. Experience and skills In any field of activity, the level of income depends on the skill and experience of a specialist.

The following skills are important for a good copywriter: literacy; the ability to write is interesting and fascinating; marketing knowledge; competent negotiation with customers; ability to sell their services. Copywriting cannot be learned at a college or university, but there are a lot of paid and free training books, courses, video tutorials, and email newsletters on the Internet.

Thus, you need enough desire, patience and perseverance to master a new specialty. Over time, professional copywriters can switch to related fields of activity: engage in the information business, become an editor, launch their own website, open a content studio or marketing agency.

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